Onsite Optimisation

Website optimisation can be split into two main areas; onsite optimisation and off site optimisation also known as link building.

Onsite optimisation is the process of specifically coding your web site to be search engine friendly. Your internal linking structure plays a key part in whether search engines can crawl and index your websites content.

Your internal linking structure should be well designed to allow search engines and users to easily navigate from one page to the next.

Where possible text links should always be used as opposed to image links.

Search engines no longer use Meta tags to assist them in ranking your website, however the meta Description tag is still important as it controls what the search engine displays below the link to your website in the search results.

Content of a website is vitally important and should be written for the website user rather than search engines.

You should aim to get your point across in as few words as possible and remain coherent on each and every page.

The second area of web site optimisation is link building which is getting other relevant website to link to your own website, which will increase your search engine rankings.


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